Everybody is Reachable via Social Media

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It happens that I have a discussion with a client about social media we do NOT touch on the topic of how much value it has to them. Ultimately the value of social media efforts comes down to understanding the reach social media has to not just existing clients but to future, possible clients. Gary Vaynerchuk, a prominent speaker on the power of social media, speaks to how “everyone is reachable” via social media in a recent video.