One of the most overlooked pages on a web site is the “About Us” page. Many business aren’t quite sure what content to put on this page and how best to structure it. Do you talk about your business as an insider, or as an outsider? How personal do you make it and what types of details to you include?
We found a very helpful article on www.smallbiztrends.com that includes 5 “must haves” for your About Us page.
- Tell a story
- Share your credentials
- Introduce yourself with pictures
- Let them know what they can expect from you
- Tell them how to get to know you better